Beef. It's What's for Dinner...STILL

It's a great day for the beef industry.

In a 6-3 opinion written by Justice Antonin Scalia, the court ruled that a controversial program that requires cattle ranchers to contribute to a general marketing fund is constitutional, rejecting an argument by some ranchers that it violated their 1st Amendment rights. The money raised by the "checkoff" program, as it is known, was used to create the popular "Beef: It's What's for Dinner" advertising campaign.

Beef. It's What's For Dinner.